The aim of the campaign is to inform society about the equal rights of boys and girls during education, sports, daily life and even before their birth, by stopping sex-selective abortions.
The colors represent the genders, and they form Equality sign applied to different items symbolizing different situations in child life.
This professional campaign titled 'Different and Equal' was published in Armenia in June, 2017. It was created for the brand: World Vision, by ad agency: Publicis. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 4 years ago.
Advertising Agency: Publicis Armenia, Yerevan, Armenia
Creative Director: Vardan Saghyan
Art Director: Narek Gregoryan
Copywriter: Tehmine Hayrumyan