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Workout, 3

Campaign
Agency Network: 
Published/Aired: 
May 2009
Whiskas:  Workout, 3

Description

Print advertisement created by BBDO, Argentina for Whiskas, within the category: House, Garden.

Caption

No workout. Healthy cats.

Advertising Agency: BBDO, Buenos Aires, Argentina
Photography Studio: Sisso Chouela
Executive Creative Directors: Ramiro Rodriguez Cohen, Rodrigo Grau
Art Director: Patricio Elfi
Production Manager: Luli Dragan
Account Executive: Soledad Rivas
Copywriter: Juan Pablo Carrizo
Photographer: Sisso Chouela
Illustrator: Martin Ledesma
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Highest Rated

Guest's picture

Excelent execution and good copy, although resource is very used in many video clips and even commercials as Nike.

Guest
Guest's picture

Healthy? they look dead to me, on the floor.... just lying there!!!

Guest
Guest's picture

That's the idea stupid. The cats are just lying there and doing nothing.

Guest
Guest's picture

but look dead

Guest
Jon-Paul Mountford's picture

On first glance thought they where attached to the wall.
like the old three ducks in a row

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

increíble las graficas.
Super bien, buenisimo insight de gatos.
Excelente el juego.
Bonito arte, lindo pack.

Guest
sirvan's picture

I agree they look dead. It's not a bad ad, though. But you only need one.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Ok. Everybody look dead when sleeping.

Guest
Guest's picture

the thing is, if u got cats, u know how they sleep.
they lay down anywhere, they sleep so deep, they dont care where.
Its a great insight.

Guest
Guest's picture

Excelent execution and good copy, although resource is very used in many video clips and even commercials as Nike.

Guest
Guest's picture

this is funny.....good job...fuck the haters

Guest
Unmotivated Genius's picture

funny....cat people will like this.

Unmotivated Genius
Activity Score 100
Art Director
Emran Hayat's picture

i like it... but aint a stupid healthy cat

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

asifthebest's picture

Different Insight ! Like it!

asifthebest
Activity Score 88
Art Director at Art Direction
Guest's picture

perfect

Guest
reject_subject's picture

I still think they could work just a little bit on the cat! I get the point, but she really looks like dead :)

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
Guest's picture

Yea i think its a great ad. Very clever.

Guest
Guest's picture

The cat obviously wasn't taking any notice of what the art director was telling him. Must of been the cats first ad, I'm sure with experience the cat will make lazy look less like dead. Still love the ad.

Guest
insight_3j's picture

just cute... :)

insight_3j
Activity Score 45
Graphic Artist
no_user's picture

Very good campaign. But it uses the same resource of an Almap BBDO campaign for Gol Linhas Aéreas.

http://adsoftheworld.com/media/print/gol_airlines_balloon

no_user
Activity Score 125
Guest's picture

IT HAPENNS WHEN YOU DON´T HAVE AN IDEA BUT AN INTERNET RESOURCE.

Guest
everartz's picture

this is like an optical illusion, but its good... also the headline is a bit misleading in the beginning

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

ya esta hecho miles de veces, brasil, francia, holanda. Una con bicicletas el mismo recurso.

Guest
Guest's picture

usually they just mount the head on the wall, not the whole animal. freaky.

stay way from my cat, whiskas.

Guest
theanc's picture

Cool execution.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

SellerG's picture

The cat looks dead, so let me get this straight whiskas kills your cat?

SellerG
Activity Score 14
Young & Rubicam |

I love ink

Guest's picture

it means the cat eats the healthy food is as gd as exercising. so the above visual shows a sleeping cat looks like its exercising

Guest
Guest's picture

It looks like a Puma ad.

Guest
Guest's picture

k mierad aes estra waaaaaaaaaaaaaaa conxas de su madre aprendan al camilo reyes....

Guest
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