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Shrinking Ad

Agency Network: 
Published/Aired: 
April 2010
Waste Management:  Shrinking Ad
Waste Management Print Ad -  Shrinking Ad

Description

To same ad was reproduced on consecutive newspaper pages, getting smaller each time, to dramatize how the Environmental Centre would reduce waste.

Print advertisement created by Agency59, Canada for Waste Management, within the category: Professional Services.

Caption

Announcing the West Carleton Environmental Centre. It's all about reducing things.

Advertising Agency: Agency59, Toronto, Canada
Creative Director: Brian Howlett
Art Director: Chad Burnie
Copywriter: Brian Howlett
Photography: Stock
Additional credits: Jared Smith
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Highest Rated

diligent geek's picture

It's a cool concept. But did the readers actually notice?

diligent geek
Activity Score 5
diligent geek's picture

It's a cool concept. But did the readers actually notice?

diligent geek
Activity Score 5
shitix-'s picture

QQ

shitix-
Activity Score 234
IRONWORKS's picture

Is a Nice thought, to me it just buying a diff spot on the ad, no one will notice the ads are getting smaller.

Just a suggestion, maybe the same ads consecutive appear on the same right top corner will be clearer.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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