The Bull

Agency Network: 
November 2018
Volkswagen: The Bull


Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.

Print advertisement created by DDB, Canada for Volkswagen, within the category: Automotive.


Colour can change everything. 10-colour ambient lightning on the All-New Jetta.

Advertising Agency: DDB, Montréal, Canada
Executive Creative Director: Sann Sava
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Copywriter: Olivier Giguère
Illustrator: Jack Teagle
Account Director: Madjid Hamidi
Strategist: Hugo Martin-Bonneville
Proofreader: Suzanne Prémont
Media: Touché!
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