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USA

Campaign
Agency Network: 
Published/Aired: 
April 2011
Viaje Mais:  USA

Description

Print advertisement created by Longplay, Brazil for Viaje Mais, within the category: Media.

Caption

Get to know the world like no one else

Advertising Agency: LP360 Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Pict Studio
Retouch: Pict Studio
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Davai's picture
Davai
Activity Score 618
Copywriter
Guile's picture

Ouch! But nice artwork, at least.

Guile
Activity Score 95
Producer/Director at Cabaret Studio
hmakkani's picture

you were absolutely right my friend

hmakkani
Activity Score 9
Prof's picture

and better too

Prof
Activity Score 1449
Copywriter |

Quite really.

JeffP's picture

It's so obvious the taxi/girl were shot in a studio and photoshoped on top of a bunch of stock photos, it hurts.

JeffP
Activity Score 810
Marketing Manager at TomTom
morse's picture

I think it's a good campaign all the way. Nobody needs to take this literally. It's just a funny idea.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture

Agreed with morse.

Aside from delivering a simple little joke you get right away, this set is clean and classic. The warm photography post-processing is icing on the cake.

The ad, I get. The hostility, not sure.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

Advertising is a hostile environment, mon ami. And yep, I agree with you, as usual, about this campaign. It's warm and inviting to look at.

atb2005
Activity Score 13557
Prof's picture

Yes, as usual, both of you don't know what you're talking about. Amateurs or first year students, it's hard to pick.

Prof
Activity Score 1449
Copywriter |

Quite really.

Billoughsby's picture

I'm a pro who doesn't have anything to prove by coming on here and saying everything sucks.

You're one of those marginal net lurkers who thinks saying everything sucks makes you sound smart.

Not working for you.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Limia From Hell's picture

Nice work!

Limia From Hell
Activity Score 66
Administrative at Asociación Argentina de Agencias de Publicidad
Glut's picture

uffff what to say? cliché over cliché

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
MidasTouch's picture

Funny!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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