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Send Simple

Published/Aired: 
September 2018
USPS: Send Simple
USPS: Send Simple
USPS: Send Simple
USPS Print Ad - Send Simple
USPS Print Ad - Send Simple
USPS Print Ad - Send Simple

Description

As communication technology moves forward, from phones to social media, streaming to email, older generations are starting to feel more and more removed from the conversation. It’s easy for younger generations to forget that not everyone is quite as savvy. USPS wanted to create a series of print ads to remind us that sometimes new technology can be intimidating and new communication can be isolating. We want younger generations to connect with older in a way that we can all understand, the simplest way.

Print advertisement created by Miami Ad School, United States for USPS, within the category: Professional Services.

Caption

Your grandparents were around when social media was a polaroid picture on the fridge. When sliding into the DM meant handing someone a note. So post a status update. When they can't like it, we'd recommend the easier path.

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