ADVERTISING

USPS

Connected Home Mailbox

Agency: McCann

Description

At CES 2019 in Las Vegas, the United States Postal Service showed off the Connected Mailbox, a device that tells you when the mail is in and a whole lot more.
First of all, this device is a prototype. USPS is still looking for a hardware partner to get this thing made, so none of the features are final. I say this because the one I saw seems to do everything, and sometimes stuff like that doesn't make it into the final production unit. The obvious thing you can do is get an alert when the mail arrives. But it's also connected to Google Assistant and/or Amazon Alexa, so you can have your Philips Hue lights turn a certain color when the mail arrives. You can also set up a camera to record people getting the mail. That way, if someone tampers with your mail, you'll be able to see it.
One of the things that USPS was pushing at CES was its Informed Delivery service, which already works. This is a service that will send you an email every morning with your scanned mail items, so you can already see what you're going to receive. If you see something particularly exciting, you might be outside checking the mail multiple times a day. But the cool thing is that with the Connected Mailbox, you can now be alerted when that item actually arrives.

This professional campaign titled 'Connected Home Mailbox' was published in United States in January, 2019. It was created for the brand: USPS, by ad agency: McCann. This Experiential medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: MRM//McCann, New York, USA

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