Description
Indonesian children spent almost 5 hours everyday watching television. It's
more than twice the maximum duration that was suggested. This print campaign
is made to promotes a healthier television watching habit for children.
Print advertisement created by Lowe, Indonesia for Unicef, within the category: Public Interest, NGO.
See what you can switch on, when the screen is off.
Unicef
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael
true, leave your computer now and get a life
Very nice photo, but is it about saving electricity? or smthg else?
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
Yes it confuses me as well.
are you serious?
you really don't get it?
I think it's more of what else one can do instead of watching tv .
no no
Is it about don't let your kids spend too much time watching TV?
In the time this television came out this particular subject wasn't even relevant! :-D
http://twitter.com/royschellekens
Hate advertising? Make better ads.
i think, its about spend time with TV
i didn't see a tv, it's more like a microwave or something else, i don't get the idea!
Everybody is creative, be yourself.
real nice idea!
but they had to choose a TV that actually looked like a TV hehe,,
Butt it is still nice
nice idea.. but wrong execution in depth of field.
Get it, got it. Could flip to a searing indictment of personal computers without a glitch.
That's it.
IN MY opinion it's about taking care of children...Children who has a dream (dc violin in this case) but parents are always "too busy" to pay attention to them... It's UNICEF though
Maybe it's not very clear 'cause we can also think that the child's dream is to be broadcasted on tv ... and it's not very corresponding to unicef values... but i like it
Ehy Dudes...in my opinion the ad is aimed to sensibilize parents to pay attention to son's passions such as music in this case... The message is obviously "switching off tv in order to watch the real show...ur son..." in spite of being "too busy with the tv"
Great realization but copyrighter could have found a more impactant/direct phrase.
What do u think ?
hey,this one just like a iPhone screen,in first time,I got this idea may be meant to the television manufacturer,but I just change mind when I knew what the "Unicef" mean.
nice and clear!! good one!!
i don't get it. turn off the microwave. and then??
Nice!
Finally they trip on tv, instead of always criticizing the computer.
TV is a bigger danger for people than the computer.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
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