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Violin

Campaign
Agency Network: 
Published/Aired: 
November 2010
Like
16
Views
15501
Unicef:  Violin

Description

Indonesian children spent almost 5 hours everyday watching television. It's
more than twice the maximum duration that was suggested. This print campaign
is made to promotes a healthier television watching habit for children.

Print advertisement created by Lowe, Indonesia for Unicef, within the category: Public Interest, NGO.

Caption

See what you can switch on, when the screen is off.
Unicef

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Ferly Novriadi
Art Director: Tania Huiny
Copywriter: Ferly Novriadi
Retoucher: Alexander Loppies
Photographer: Anton Ismael
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Highest Rated

Guest's picture

i don't get it. turn off the microwave. and then??

Guest
Guest's picture

true, leave your computer now and get a life

Guest
JCSaiKrishna's picture

Very nice photo, but is it about saving electricity? or smthg else?

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

jackmancer2017's picture

Yes it confuses me as well.

jackmancer2017
Guest's picture

Turn off the tv, man. Really.

Guest
Guest's picture

are you serious?
you really don't get it?

Guest
Guest's picture

I think it's more of what else one can do instead of watching tv .

Guest
Guest's picture

no no

Guest
Guest's picture

Is it about don't let your kids spend too much time watching TV?

Guest
royschellekens's picture

In the time this television came out this particular subject wasn't even relevant! :-D

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

shortafella's picture

good one.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

tytpol's picture

Can be. I think.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

i think, its about spend time with TV

Guest
dadada's picture

i didn't see a tv, it's more like a microwave or something else, i don't get the idea!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

mireia's picture

that wasnt that difficult to get.
i like it

mireia
Activity Score 356
Copywriter
Guest's picture

real nice idea!
but they had to choose a TV that actually looked like a TV hehe,,
Butt it is still nice

Guest
thedesignaddict's picture

I love this. Clear benefit.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

nice idea.. but wrong execution in depth of field.

Guest
Billoughsby's picture

Get it, got it. Could flip to a searing indictment of personal computers without a glitch.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

IN MY opinion it's about taking care of children...Children who has a dream (dc violin in this case) but parents are always "too busy" to pay attention to them... It's UNICEF though
Maybe it's not very clear 'cause we can also think that the child's dream is to be broadcasted on tv ... and it's not very corresponding to unicef values... but i like it

Guest
matteoresta's picture

Ehy Dudes...in my opinion the ad is aimed to sensibilize parents to pay attention to son's passions such as music in this case... The message is obviously "switching off tv in order to watch the real show...ur son..." in spite of being "too busy with the tv"
Great realization but copyrighter could have found a more impactant/direct phrase.
What do u think ?

matteoresta
Activity Score 8
Account - WWP
Sephi's picture

hey,this one just like a iPhone screen,in first time,I got this idea may be meant to the television manufacturer,but I just change mind when I knew what the "Unicef" mean.

Sephi
Activity Score 139
Art Director at Shanghai,China
WYK's picture

Love these series of campaign, public service.

WYK
Activity Score 14
Guest's picture

nice and clear!! good one!!

Guest
Guest's picture

i don't get it. turn off the microwave. and then??

Guest
MidasTouch's picture

Nice!
Finally they trip on tv, instead of always criticizing the computer.
TV is a bigger danger for people than the computer.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Lutfiana's picture
Lutfiana
Activity Score 32
Art Director
strawferryst's picture
strawferryst
Activity Score 117
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