Agency Network: 
July 2011
Unicef:  Thiago
Unicef Print Ad -  Thiago


Print advertisement created by Ogilvy, Brazil for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Pedro Izique
Copywriter: Fred Saldanha
Advertiser's Supervisors: Alexandre Amorim, Helena Oliveira Silva
Account Manager: Evandro Guimaraes
Account Supervisor: Bruna Lobato
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Rui Siqueira
Media Director: Toco Monteleone
Media Manager: Sergio Brotto
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Rotzgoht's picture

It was pretty obvious where they were going with the body before even finishing the body. So the pay-off wasn't that surprising. I think it was the line about people crossing the street. Maybe if they hid it a little before the end, so that the pay-off would be more surprising. Anywhoo, not a bad Ad against racism. Makes me hate the smiling white baby, yay!

Activity Score 186
KbxAds's picture

lulz funny

Activity Score 946
Copywriter at Surat, India |

ace85le's picture

I like the nostalgic feel. The twist is expected but I think that's fine.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture

bad twist, kind of obvious

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
pest0's picture

To those who saw the twist coming early: congratulations. You are all cleverer that I am.
I was surprised. And delighted. A good ad.

Activity Score 55
Ogilvy&Mather Frankfurt
ortizon's picture

Same plot as Carlinhos' campaign (a famous one in Brazil for AACD). But I like the execution, though.

Activity Score 74
alvaropc89's picture

good story

Activity Score 66
almasnazeer's picture

"they Step aside and watch"
was a spoiler

Good ad though.

Activity Score 157
Copywriter at St Aloysius College
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