Description
Print advertisement created by Ogilvy, Brazil for Unicef, within the category: Public Interest, NGO.
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Pedro Izique
Copywriter: Fred Saldanha
Advertiser's Supervisors: Alexandre Amorim, Helena Oliveira Silva
Account Manager: Evandro Guimaraes
Account Supervisor: Bruna Lobato
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Rui Siqueira
Media Director: Toco Monteleone
Media Manager: Sergio Brotto
It was pretty obvious where they were going with the body before even finishing the body. So the pay-off wasn't that surprising. I think it was the line about people crossing the street. Maybe if they hid it a little before the end, so that the pay-off would be more surprising. Anywhoo, not a bad Ad against racism. Makes me hate the smiling white baby, yay!
I like the nostalgic feel. The twist is expected but I think that's fine.
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To those who saw the twist coming early: congratulations. You are all cleverer that I am.
I was surprised. And delighted. A good ad.
Same plot as Carlinhos' campaign (a famous one in Brazil for AACD). But I like the execution, though.
"they Step aside and watch"
was a spoiler
Good ad though.
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