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#NoFilter, 4

Campaign
Agency Network: 
Published/Aired: 
May 2016
Unicef: #NoFilter, 4

Description

We took pictures of Vietnamese children living along polluted rivers. Then we developed the pictures the old way, in water and a dark room. But we developed it in the polluted water of the river of their neighborhood. This is the result. If impure water does this to a picture, imagine what it does to the health and well being of a child. Clean water matters.

Print advertisement created by Happiness, Vietnam for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Happiness, Saigon, Vietnam
Creative Directors: Geoffrey Hantson, Paul Busschau
Art Directors: Sara West, Lize Geysens, Lennert Vedts
Photographer: Teo Chai Guan
Additional credits: Huynh Tram, Alan Cerutti
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damnson's picture

Nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I love the idea.

kleenex
Activity Score 57481
Web Designer/Developer
sacrilegend's picture

GREAT idea. Would love to see the case film.

sacrilegend
Activity Score 3394
Copywriter
BAdsoftheworld's picture

Great, i like the idea and the visual result !

BAdsoftheworld
Activity Score 3519
oladelematthew's picture

Great series; from problem to conceptualization to solution

oladelematthew
Activity Score 34
Graphic Designer at 7even Interactive
Notorious's picture

Such a long twist. I can't say I like the idea, but it shows how much dope we ad men enjoy without burning any. Born stoned.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

L. Wiesen's picture

Really great.. Should be case study for students

L. Wiesen
Activity Score 1340
Copywriter
King Arthur's picture

I say Yes!

King Arthur
Activity Score 68
Art Director
fakeandgay's picture
fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

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