Also From This Campaign 3
Description
Print advertisement created by Bronx, Brazil for Trends Toy Store, within the category: Retail Services.
Creative Directors: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte

wtf is this?
what does it mean?

There's a phone on the top of the cabinet so kids can't reach it and dial the company asking for toys delivery. Not that hard.

Yea because it's blatantly obvious that Trends sells kids' toys. Not.

Unless in their market, Trends is a big enough brand that they don't need to explain it.
You know, not every brand that isn't famous in another country is a "small brand."
Hell, the one of the top spending advertisers and brands in Singapore is for an appliance store I NEVER HEARD OF.

the phone is outta the way...naughty kids

That's very cool.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

stout. brooding. in a word: perfect.

begs for a line. the idea is salvageable.

At first i didn't understand it. When someone told the meaning I find it very complicated. After a while i also think it's horrible.

For the Americans...what if this ad said Toys R Us now delivers? I agree that it takes a while to get it, but once you do and see multiple ads, it gets kinda funny. I especially like this one because intentional or not, the parents hid the telephone but the knives are still easily within reach.
Maybe they could've moved the phone around a home...shown different hiding spots. A simple line might help, too. But overall, this campaign is growing on me.

Stupid...