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Tiger

Agency Network: 
Published/Aired: 
April 2013
 Tiger
 Tiger

Description

Caption

Professional Line. Scholar Line.

Advertising agency: DDB, Medellín, Colombia
Chief Creative Director: Rodrigo Bolivar
Executive Creative Director: Rodrigo Dávila
Creative Director: Daniel Calle
Copywriters: Daniel Calle, Lorena Salazar Masso, Jonathan Marulanda
Art Directors: Juan Carlos Espitia, Daniel Felipe Calle, Mauricio Cortés
Photographer: Augusto Cartagena
Typographers: Federico Giraldo, Daniel Calle
Illustrator: Simón Ramírez
Account Manager: luisa Fernanda Giraldo
Production: Sandra Urrego
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Highest Rated

eins-eins-null's picture

"scholar" in the sense "pupil" or better "someone who is trying to become good"....

eins-eins-null
Activity Score 896
Copywriter
certaintly's picture

it looks nice, but i dont understand.. i think it's a problem with the copy

certaintly
Activity Score 3988
eins-eins-null's picture

sorry, but the problem lies DEFINETELY not in the copy, mate...
good ad, very simple, very clear, straight on the product. but as said: done.

eins-eins-null
Activity Score 896
Copywriter
certaintly's picture

could explain it to me?

what does scholar line mean?

a person who uses the pencils for writing?
but these are colored pencils, colored pencils are used for drawing, not writing.

certaintly
Activity Score 3988
eins-eins-null's picture

"scholar" in the sense "pupil" or better "someone who is trying to become good"....

eins-eins-null
Activity Score 896
Copywriter
certaintly's picture

then i revert back to my original comment: it is indeed a problem in the copy.

scholar refers more to a "learned person" than to a "pupil" - - in any case, it invites confusion.

dictionary.com
1. a learned or erudite person, especially one who has profound knowledge of a particular subject.
2. a student; pupil.

certaintly
Activity Score 3988
salil.sharma's picture

Very Nice ! Excellent Art Direction

salil.sharma
Activity Score 2548
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Andrej Troha's picture

He he... nice! Simple and clear.

Andrej Troha
Activity Score 613
pierrelastname's picture

done!

pierrelastname
Activity Score 2869
Copywriter
CACAHD's picture

C'mon, we've seen this kind of ad 65334 times. Be fresh!

CACAHD
Activity Score 2188
Art Director
joelapompe's picture
joelapompe
Activity Score 3952
kleenex's picture

nice ads even if done like 111000000000000000 times before.

kleenex
Activity Score 58797
Web Designer/Developer
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