Agency Network: 
November 2009
The United Church of Canada:  Convict


Print advertisement created by Smith Roberts, Canada for The United Church of Canada, within the category: Professional Services.


We're just glad you could make it. Norval United Church. Our Doors Are Open.

Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Malcolm Roberts, Brian Smith
Art Director: Jenny Luong
Copywriter: Omid Amidi
Photographer: Tom Feiler
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Hibon's picture

So what ?

Activity Score 3734

Simple ideas are the best !

bad astronaut's picture

so they welcome all kinds of people.

bad astronaut
Activity Score 540
mial's picture

Jajaja, las Iglesias se parecen cada vez más a Coca Cola. Ya hasta hacen publicidades! genial

Activity Score 6
Copywriter at adn
silvi's picture

Wait wait... This is the wrong message. The rapist too? I don´t want my family near this church.

Activity Score 4170
jackmancer2017's picture

Oh man you're reading my mind!!! I was thinking exactly the same thing! Some people are long past the point of forgiveness and the only two places they belong are either the graveyard or prison. This ad is sending a wrong message indeed!

sagi7ario's picture

lol! You are absolutely right!

Activity Score 42
Art Director
satrianee's picture

he repent and came to ask for forgiveness... already good people won't need the services church is offering, right?

but if the message was like that... than we can assume the nudists are bad, and a russian playing hockey is against god's will... silly things make me speak stupid.

Activity Score 3746
AmOgodzzz's picture

I like the message in this campaign. Most church advertising tries to be cute but comes off as condescending and preachy. This strikes the right balance, though. They're clearly saying that they welcome all kinds of ppl/they won't judge you, and that you can come as you are. The execution is great. This is a win.

Activity Score 824
Copywriter at School of Visual Arts
CGilb09's picture

Same here. Although it isn't the greatest campaign ever, I do like what they're trying to say.

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Grrrr's picture

So your doors are open, huh? How come you have doors at all, then?

Etc, etc.

Activity Score 1961
germanhudders's picture

I like it, and the church normally promotes a message of forgiveness to all so its in their line of thinking, you may not agree with them (silvi or jackmancer) but if that's their message they're right on target

Activity Score 336
Copywriter at Droga5
Javier Ramírez's picture

Parece que las puertas de la cárcel también están abiertas...

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Creative Zelda's picture

Negetive Message, but religion had always negative messages...

Creative Zelda
Activity Score 57
rolling.stone's picture

i thinks this is better

since they are calling people from all spheres of life, idea is ok, but i am skeptical about nude one

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Don Rapper's picture

lets see if they welcome him when he start shooting everyone.

Don Rapper
Activity Score 223
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