How do we get people to make a donation this Holiday season? We capture the attention of the public in the same place where they are shopping for gifts and spending money. We show them a product that is tangible and activate their participation by demonstrating that the hope in peoples lives depends on them purchasing this product: a book whose pages are blank, whose stories are written with the ink of hope.
This professional campaign titled 'The Red Cross Hope Store' was published in Spain in December, 2009. It was created for the brand: Red Cross, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: Leo Burnett Madrid. Spain
Creative Director: Oscar Lopez-Sainz
Art Director: Julita Pequeño, Seve Ruiz
Copywriter: Oscar Lopez-Sainz
Photographers: Ricardo Saez, Rodolfo Gomez
Additional credits: Natacha Martin, Alvaro Aparicio, Anto Ojeda