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Published/Aired: 
December 2014
The National Domestic Violence Hotline:  Wedding cake, 3

Description

Print advertisement created by Miami Ad School, Brazil for The National Domestic Violence Hotline, within the category: Public Interest, NGO.

Caption

Report it. Before death do you part.

Advertising School: Miami Ad School / ESPM, Brazil
Creative Director: Érico Braga
Art Director: Bruno Faria da Rocha
Copywriters: Mauro Mandil, Layana Leonardo, Marcelo Miazzi
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Highest Rated

bobafett's picture

not much to say

bobafett
Activity Score 2322
Chief Creative Officer
chrism2352's picture

Way too glib for the topic. The people even have smiles on their faces.

chrism2352
Activity Score 269
Copywriter
Temple's picture

Bad taste. It gets an F.

Temple
Activity Score 11341
Creative Director
brunofariar's picture

Women often marry their executioners and only discover once married. The idea is to wake up the women of her fanciful dream wedding and seek to find out who really is the man they will marry.

brunofariar
Activity Score 10
kleenex's picture

I agree..

kleenex
Activity Score 58793
Web Designer/Developer
Dzsoi's picture

It is an ad for a hotline. It is not about prevention.

Dzsoi
Activity Score 8611
Copywriter
brunofariar's picture

So, report the man who can kill you.

brunofariar
Activity Score 10
damnson's picture

Ad school ad gone bad.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Feysless's picture

i think its being sarcastic...?

Feysless
Activity Score 2622
Art Director |

groovy baby!

Steve Rogers's picture

Many of you are being WAY too sensitive. I think the ads are great, and well executed. The message is tired. We've all heard it before. Sometimes you have to be a little vile to have a voice anymore.

Steve Rogers
Activity Score 30
bobafett's picture

not much to say

bobafett
Activity Score 2322
Chief Creative Officer
glargmonster's picture

Cake topper is kind of clever, but the guillotine makes light of the problem rather than addressing it.

glargmonster
Activity Score 178
Copywriter
eLRO4's picture

whoa. not funny. really sad.

eLRO4
Activity Score 60
General Manager
Annaam26's picture
Annaam26
Activity Score 2
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