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Good impression, 2

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by Humber College, Canada for T-Fal, within the category: House, Garden.

Caption

Make a good impression.

Advertising School: Humber College, Toronto, Canada
Art Director / Copywriter: Mith Das
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Highest Rated

NatalieM's picture

Why is the word "Homely" in with the positive adjectives? Homely literally means the opposite of good looking.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

STRTLRS's picture

These are weird for an iron. First of all, leaving a mark is not a desirable thing when ironing clothes. Secondly the garment depicted on this specific one is a sport shirt which is typically made of lycra or something synthetic that requires no ironing. Thirdly, wrinkles are in!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

David Hasselblad's picture

It think the overall idea is a bit complicated but not bad. "you look better if your clothes are ironed". People will probably get that.

But who the f•ck irons their t-shirts?

David Hasselblad
Activity Score 120
Amsterdam
NatalieM's picture

Why is the word "Homely" in with the positive adjectives? Homely literally means the opposite of good looking.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Kimber's picture

Homely in the UK means good Homey feeling, so perhaps in Canada it means something else as well?

Kimber
Activity Score 12
ByDesignPublishing
mith85's picture

I was indeed going for the neat/clean/domestic ("homey" if you will) approach with that one, but thanks for the catch Natalie.

Thanks for all the comments and feedback so far!

mith85
Activity Score 242
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
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