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Cows

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Lowe, South Africa for Tetra Pak, within the category: Industrial, Agriculture.

Caption

The odds of being hit by a falling cow during a tornado.
Few people have a genuine grudge against nature. So if you're not buying
environmentally-friendly Tetra Pak packaging, what¹s your excuse?

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Directors: Rui Alves, Eoin Welsh
Art Directors: Chris Charoux, Heidi Kasselman
Copywriter: Matthew Berge
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Phil Lestino's picture

My cousin was killed by a falling cow in a tornado....does that make him lucky or unlucky?
What are the odds of falling cows making up the words 1 in 12 billion?

Like it though!

Phil Lestino
Activity Score 1684
mikeelrapido's picture

Hmmm, message is funny, but visual - poor.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Ensamblador's picture

Like the concept, but It is hard to read and art seems weak.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
Schirone's picture

weak

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

xcreativity's picture

not convincing

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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dheeraj4uuu's picture

Like the concept....good

dheeraj4uuu
Activity Score 34
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