As part of its "Color Month" campaign, Tambour, Israel's largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat's Mayor and Tambour's CEO cut the ribbon and launched the campaign.
Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel
This professional campaign titled 'Look what color can do' was published in Israel in March, 2010. It was created for the brand: Tambour, by ad agency: Y&R. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 12 years ago.
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi