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Highlight the Remarkable - Lise

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

Everyone knows the phrase "Behind every great man is a great woman." But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss.

By highlighting remarkable women and their stories.

Print advertisement created by DDB, Germany for Stabilo Boss, within the category: Office Equipment.

Caption

Highlight the remarkable. Lise Meitner.
Discoverer of nuclear fission who male partner was awarded with the Nobel Prize.

Advertising Agency: DDB Group, Düsseldorf, Germany
Chief Creative Officer: Dennis May
Executive Creative Directors: Kristine Holzhausen , Stefan Rehne
Art Director: Vera Ickert
Copywriter: Teresa Berude
Graphic Design: Kathrin Stenger
Post-Production: Stefan Kranefeld Imaging
Planning Director: Christian Bihn
Account Director: Philipp Starck
Junior Account Manager: Malte Kraft
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kleenex's picture

nice idea.

kleenex
Activity Score 55529
Web Designer/Developer
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