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Highlight the Remarkable - Katherine

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

Everyone knows the phrase "Behind every great man is a great woman." But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss.

By highlighting remarkable women and their stories.

Print advertisement created by DDB, Germany for Stabilo Boss, within the category: Office Equipment.

Caption

Highlight the remarkable. Katherine Johnson.
The NASA mathematician responsible for the calculations resulting in Apollo 11’s safe return to earth.

Advertising Agency: DDB Group, Düsseldorf, Germany
Chief Creative Officer: Dennis May
Executive Creative Directors: Kristine Holzhausen , Stefan Rehne
Art Director: Vera Ickert
Copywriter: Teresa Berude
Graphic Design: Kathrin Stenger
Post-Production: Stefan Kranefeld Imaging
Planning Director: Christian Bihn
Account Director: Philipp Starck
Junior Account Manager: Malte Kraft
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Highest Rated

Adguy66's picture

While it's a very clever campaign, it's also... wrong. The hilited woman in the NASA ad is not Katherine Johnson. In fact the, the woman in the ad is actually white.

Adguy66
Activity Score 2
Adityaoct's picture

It’s really simple and amusing one

Adityaoct
Activity Score 6
Adguy66's picture

While it's a very clever campaign, it's also... wrong. The hilited woman in the NASA ad is not Katherine Johnson. In fact the, the woman in the ad is actually white.

Adguy66
Activity Score 2
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