Send your own SOS distress signal, 2

Campaign
Agency Network: 
Published/Aired: 
July 2011
SOS:  Send your own SOS distress signal, 2

Description

The campaign aims to emphasize the urgency to act to counter the indebtedness spiral. The story of the main “Strangled” character from previous campaign "Debt hurts" thus continues in a cartoon strip. The journey of the main character takes place in an underwater environment, a great classic easy to understand, which also reminds clearly the name of SOS Dettes.

Print advertisement created by GVM, Canada for SOS, within the category: Public Interest, NGO.

Caption

Send your own SOS distress signal. Text SOS to 888999. sosdettes.ca

Advertising Agency: GVM, Montreal, Canada
VP executive: Sylvie Paradis
Creative Director: Frédéric Tremblay
Strategic and media planner: Virginie Roy
Copywriter: Virginie Roy
Photo: Alain Desjean
Artists: Rupert Bottenberg, Krista Bursey, Fred Casia, Arly Padan, Pascal Rodrigue, Carlos Santos / En Masse collective
Billboard: Publicité Sauvage
SMS: Piranha
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