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Hatred is Deaf, 1

Campaign
Agency Network: 
Published/Aired: 
June 2018
SOMOSGAY: Hatred is Deaf, 1

Description

SOMOSGAY works to build a Paraguayan society that is solidary, plural, democratic, equitable and without exclusions, where lesbian, gay, bisexual and trans people live happily in full equality in their homes, schools and workplaces.

Given the discrimination and violence that generates a state of constant fear that immobilizes the LGTB population, we launched the "HATE IS DEAF" campaign to generate debate regarding the sad reality that exists in the country, seeking a society without exclusions.

Print advertisement created by Havas, Paraguay for SOMOSGAY, within the category: Public Interest, NGO.

Caption

Hatred is Deaf

Join in for change. Hope will never be silent.

Advertising Agency: Kausa Havas, Paraguay
General Creative Director: Alberth Cabrera
Creative Directors: David Paredes, Alberth Cabrera, Diego Gómez, Horacio López
Art Director: David Paredes
Copywriters: Diego Gómez, Horacio López
Creative Manager: Ivanna Croskey
Photographer: Marco Bogarin
Additional Credits: Andrea Sánchez
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Ral's picture

If hatred is deaf, then how would sparking debate about the issue help? And the tiny ears to signify deafness.... none of it's really working together.

Ral
Activity Score 119
Copywriter at Newsun Advertising, Guangzhou China
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