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Juice

Campaign
Agency Network: 
Published/Aired: 
August 2009
Sedex:  Juice

Description

Print advertisement created by Artplan, Brazil for Sedex, within the category: Transport.

Caption

Trust us. We deliver it fast.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Copywriters: Roberto Vilhena, Gustavo Tirre, Ricardo Dolla
Photographer: Rudy Huhold
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matushacker's picture

i don't like the copy, but idea is nice..

matushacker
Activity Score 45
Guest's picture

Cooooooool

Guest
Peterrr's picture

will be cannes for sure...

Peterrr
Activity Score 108
alexander_bickov's picture

Cool idea :)

alexander_bickov
Activity Score 3279
Guest's picture

Get a job, "Alexander". Oh no, you have one! Official adsoftheworld critic, I almost forgot.

Guest
Guest's picture

Don't listen to previous guest, Alexander. This guest agrees with you.

Guest
Guest's picture

hahaha!
Yes, get a life Dude, you're boring**

Guest
Arkadiusz's picture

great idea

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

tanvir hassan raju's picture

very good art direction...love it

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Blashyrkh's picture

Ok I'll trust you, but I don't see the benefit in the ad yet. Otherwise you have to clean my desk. :p

Blashyrkh
Activity Score 32890
Art Director
indo's picture

"Good direction"

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
ericndavi's picture

Love it. Love the entire campaign. It makes you think until you get to the "Aha!" moment and then you just keep on laughing. Great stuff.

ericndavi
Activity Score 161
Creative Director
Guest's picture

I had one of those and I'm still laughing

Guest
Guest's picture

Fantastic Job! Congrats! Made me laugh.

Guest
Guest's picture

Respektamundo. Flawless!

Guest
busyb's picture

super smart. love the strategy. i would simplify the art direction a bit. overall, i'm gealous.

busyb
Activity Score 117
cp's picture

good idea but copy doesnt live up to the "standard". Why not drop Trust Us.

cp
Activity Score 354
Creative Director
Guest's picture

Because...TRUST is behind the entire concept. The person pouring his orange juice is putting his "trust" in the company to deliver his product on time. Without the words "trust us" you need to think about the idea way too much and might completely miss the point. We don't need to spoon feed the public but we also don't need to make things so difficult to comprehend. Not everyone takes as much time as us in the ad business to examine an ad and try to dissect it.

It's only advertising!

Guest
Guest's picture

nice concept, try to change a little bit the copy

Guest
Guest's picture

Assumed this was for dishwasher detergent. I think I would've preferred this execution for that, but still nice.

Guest
Guest's picture

I don't know what this is for? Does anyone know if the person in this ad is a girl or a guy? It looks like the shirt has part of a doily on it
http://dearadvertisin.blogspot.com/

Guest
Guest's picture

nicely done

Guest
chamindarathnayake's picture

Max ! Grate!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

SoCH_TO's picture

Awesome Idea!!

Great Art Direction !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

GREAT!

Guest
dearabby's picture

I really like this. Sometimes the copy overstates the obvious and other times it doesn't explain enough. This copy is enough of a teaser to drive home the point the great photography makes. You totally get it.

dearabby
Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

sayheylyla's picture

great ad

sayheylyla
Activity Score 15
Graphic Designer at Mobile Transactions
LeeMoh's picture

I really hate to play the sick-minded but I don’t see the “Aha” and “Haha” everybody is cherishing here!

Is it only that they are fast enough to deliver before the juice drops or I’m dumb enough to not notice something else?

If only so, then it’s quite an AVERAGE idea from pro point of view. Sorry.

LeeMoh
Activity Score 424
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