Description
Print advertisement created by Artplan, Brazil for Sedex, within the category: Transport.
Trust us. We deliver it fast.
Creative Director: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Copywriters: Roberto Vilhena, Gustavo Tirre, Ricardo Dolla
Photographer: Rudy Huhold

Cooooooool
Cool idea :)
Digital product designer | Custom URL shortener and smart links

Get a job, "Alexander". Oh no, you have one! Official adsoftheworld critic, I almost forgot.
great idea
Anna Turkiewicz Advertising Agency
imagination powered by knowledge
very good art direction...love it
tanvir
Ok I'll trust you, but I don't see the benefit in the ad yet. Otherwise you have to clean my desk. :p
"Good direction"
Love it. Love the entire campaign. It makes you think until you get to the "Aha!" moment and then you just keep on laughing. Great stuff.

Fantastic Job! Congrats! Made me laugh.

Respektamundo. Flawless!
super smart. love the strategy. i would simplify the art direction a bit. overall, i'm gealous.
good idea but copy doesnt live up to the "standard". Why not drop Trust Us.

Because...TRUST is behind the entire concept. The person pouring his orange juice is putting his "trust" in the company to deliver his product on time. Without the words "trust us" you need to think about the idea way too much and might completely miss the point. We don't need to spoon feed the public but we also don't need to make things so difficult to comprehend. Not everyone takes as much time as us in the ad business to examine an ad and try to dissect it.
It's only advertising!

nice concept, try to change a little bit the copy

Assumed this was for dishwasher detergent. I think I would've preferred this execution for that, but still nice.

I don't know what this is for? Does anyone know if the person in this ad is a girl or a guy? It looks like the shirt has part of a doily on it
http://dearadvertisin.blogspot.com/

nicely done
Max ! Grate!
Chaminda Rathnayake

GREAT!
I really like this. Sometimes the copy overstates the obvious and other times it doesn't explain enough. This copy is enough of a teaser to drive home the point the great photography makes. You totally get it.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
I really hate to play the sick-minded but I don’t see the “Aha” and “Haha” everybody is cherishing here!
Is it only that they are fast enough to deliver before the juice drops or I’m dumb enough to not notice something else?
If only so, then it’s quite an AVERAGE idea from pro point of view. Sorry.