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Formula

Campaign
Agency Network: 
Published/Aired: 
October 2009
Sedex:  Formula

Description

Print advertisement created by Artplan, Brazil for Sedex, within the category: Transport.

Caption

Sedex. The courier service you can trust.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Directors: Bernardo Romero, Sérgio Carvalho
Copywriter: Ricardo Dolla, Gustavo Tirre
Illustrator: Joffre
Photographer: Pederneiras
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Highest Rated

Guest's picture

Common, go back to the 90's and you'll find 759 ads like this.

Guest
munirgee's picture

Nice, I liked the way of capturing the idea.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Ad_Man's picture

I'm not sure if I agree with the strategy.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

mikeelrapido's picture

It's diferent.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

Common, go back to the 90's and you'll find 759 ads like this.

Guest
rolling.stone's picture

are u sure not less or more

BTW i like the idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

samee's picture

Nice and different!! GOOD WORK!!

samee
Activity Score 124
Promedia Advertising
Guest's picture

Good Job. Different for this category.

Guest
Guest's picture

very nice. good job guys. Trihan

Guest
whynot's picture

I like the take on the coco-cola formula, but that's it... not working!

whynot
Activity Score 17
WillyLatasa's picture

Old ad to me.

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Just Copy's picture

maybe you are old.

Just Copy
Activity Score 56
Copywriter at Puromate advertising
slowrider's picture

and because you are young - you take and old idea and declare this idea as a fresh one? how pathetic!

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

shahidali's picture

does this not imply that you shouldn't trust the other couriers and isn't it difficult to convince the user that its competitor is peeping into their confidential reports?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

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