Description
Print advertisement created by Heads Propaganda, Brazil for Sea Shepherd, within the category: Public Interest, NGO.
The worst predator of the ocean does not live in the ocean.
Creative Directors: Kike Borell, Luis Christello, Flavio Medeiros
Art Director: Rodrigo Lomelino
Copywriters: Rafael Simi, Flavio Medeiros
Illustrator: Helena Lopes
Photographer: Rodrigo Paredes

F... GOOD!

this is great job!
Very effective art; worth fishing for compliments.
Write a wise saying and your name will live forever – Anonymous.
This is extremely well executed and sends the point across immediately. Nice and realistic artwork. If I were a fish, I'd be petrified.
Great art direction.
That's me!
http://resiseymilim.wordpress.com

Muito bom! Nice art director.
Guy looks like Leonidas of 3OO.
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"Nihil sub sole novum"
What a beautifull ad. This one is incredible. But still miss a new point of view.
Wow I have never thought I will ever write it down but great art! And lovely line too.

If you like the ad, then STOP EATING FISH!!!