Also From This Campaign 4
Description
Print advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.
Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
Worst Brazilian campaign in recent times!!
withalltherespects
and again the same failed metaphor...
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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i agree..the metaphor is weirdly applied, i like the artwork though
I like the photo.
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So many ideas in one print. And boring too. Congrats!
CG
wouldn't it be better to put a sorry for itself looking dog in amongst the rubbish instead of a ?TV?
I don't mind being the first one to say that this campaign is really not bad, and I don't think the metaphor is "infantile". Nice photos (love the light effects). Nice job!
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