Agency Network: 
July 2009
Sao Paulo City Hall:  TV


Print advertisement created by NovaS/B, Brazil for Sao Paulo City Hall, within the category: Public Interest, NGO.


Pets Aren’t Something You Just Throw Away. They’ll Never Abandon You. So Don’t Abandon Them.

Advertising Agency: NovaS/B, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriters: Ricardo Furriel, Fabio Ludmer
Photographer: Andre Faccioli
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R U serious's picture

Infantile metaphor again.

R U serious
Activity Score 416

Say my name, say my name...

Adaddicted's picture

Worst Brazilian campaign in recent times!!

Activity Score 3431
Art Director |


Phil Lestino's picture

Is this an infantile metaphor or is it just a crock of s**t???

Phil Lestino
Activity Score 1682
xcreativity's picture

and again the same failed metaphor...

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Appolonia's picture

i agree..the metaphor is weirdly applied, i like the artwork though

Activity Score 298
Copywriter at memark branding agency
morse's picture

I like the photo.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Garcia's picture

So many ideas in one print. And boring too. Congrats!

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


jony.mayer's picture
Activity Score 11
art one's picture

wouldn't it be better to put a sorry for itself looking dog in amongst the rubbish instead of a ?TV?

art one
Activity Score 70
atb2005's picture

I don't mind being the first one to say that this campaign is really not bad, and I don't think the metaphor is "infantile". Nice photos (love the light effects). Nice job!

Activity Score 13547
adlogic.india's picture

it's clear and simple... good!

Activity Score 55
Graphic Designer at hyderabad-india
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