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The Loch Ness monster

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Sanyo, within the category: Electronics, Technology.

Caption

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy
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Highest Rated

ricklongo's picture

Again, "sea" here doesn't quite fit. Should have been "See what's underwater", ou "under the surface".

ricklongo
Activity Score 1244
ricklongo's picture

Again, "sea" here doesn't quite fit. Should have been "See what's underwater", ou "under the surface".

ricklongo
Activity Score 1244
Guest's picture

The loch ness monster? under the sea?

Guest
Guest's picture

Good point, it should be underwater. But good idea nonetheless it's just a matter of fixing the copy.

Guest
Guest's picture

Does it even need a line?

Guest
sush's picture

nice but difficult to understand.guess the demographic counts.

sush
Activity Score 566
creative writer and organizer |

sue

Guest's picture

For the previous comment. Yes, the Loch Ness Monster. No, not under the sea. Two blokes in scuba gear are under the sea. The Loch Ness Monster is above the sea. I thought it was easy to get.

Guest
ricklongo's picture

The point is that a loch isn't the sea.

ricklongo
Activity Score 1244
Guest's picture

It's average. Makes me yawn, loch or no loch.

Guest
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