Description
A classic ad for launching Sanyo Digital Cameras in the UAE in 1999-2000.
Done when digital Cameras as a category was just picking up in the region!
Idea: Launching Sanyo's range of digital cameras in the Middle East with a simple idea: demonstrating the story of its key benefit in a powerful emotional way, skipping overt technical features while adding a Middle Eastern 'flavor' to it!
This professional campaign titled 'Sanyo preserves memories' was published in United Arab Emirates in January, 2018. It was created for the brand: Sanyo, by ad agency: GMASCO Marketing Communications. This Content, OOH Outdoor, and Print media campaign is related to the Electronic Devices, Electronics, Technology, and Media industries and contains 1 media asset. It was submitted 12 months ago by Creative Director, Marketing Director of Communications, Content Head & Senior Creative: Cherry Koshy of Vectramind.
Credits
Senior copywriter/ Copy Head/ Conceptualiser: Cherry Koshy
Illustrator: Sajan SA
Photographer: Kundan Shah
CD: J Vadgama
Agency: GMASCO Marketing communications
