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Ice

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Sanyo, within the category: Electronics, Technology.

Caption

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy
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Guest's picture

The line feels a little clumsy. And the iceberg motive is so common - any further execution has to be absolutely genius. Which this is not.

Guest
Ed Mintone's picture

Interesting

Ed Mintone
Activity Score 585
Other
LucasPS's picture

The best of the three, i think its a very good campain, simple, funny, direct to the target (who ever it is)

Ivan: Please, replace de "Next" and "Previous" buttoms, they where so important...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

Super sweet

Guest
Guest's picture

esta es la mejor

Guest
Guest's picture

this one is the best out of the three,
very nice one....

Guest
Guest's picture

the best one out of the three.
verynice one

Guest
Gott's picture

I agree with everyone above...too bad the other two couldn't have the same type of execution. That would have made it off the charts!

Gott
Activity Score 36
MAS
franksandres's picture

Very nice concept.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
Guest's picture

great idea and fantastic execution .. this one is my best .. just love it

Guest
Guest's picture

What the fuck is a "berg"?

Guest
Guest's picture

If u dont know what is a berg... then jus shut ur mouth n get out of this place..... ha haaaaaa hooooo ... n u cant fuck with a berg.... :)

Guest
Guest's picture

My favorite fo the bunch. Good art direction.
--
www.brandonknowlden.com

Guest
Guest's picture

brilliant campaign

Guest
Guest's picture

Shit. There are so many better ads for this camera out there.

Guest
Guest's picture

I like the art but in this case I don't understand why the water surface is showing beneath the water line...

Guest
Guest's picture

it's better if the iceberg made of ice... i like it clean and can sell the product

Guest
fen1x's picture

I need to say that I like it.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Guest's picture

ya,i also think that,it's better if the icebery made of ice.

Guest
roby's picture

Beautiful! Superb art direction! Congratulations!

roby
Activity Score 65
Copywriter
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