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Floating log

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for Sanyo, within the category: Electronics, Technology.

Caption

See what's under the sea. Xacti CA8 Digital Underwater Camera. In store May.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Creative Group Head: Hywel James
Designer: Nick Smith
Head of Art: Tim Huse
Creatives: Hywel James, Tim Huse
Group Account Director: Angelina Farry
Account Manager: Lucy Pilkington
Producer: Heath Davy
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ricklongo's picture

Sleeping croc at sea?

ricklongo
Activity Score 1244
Guest's picture

crocs can swim in both salt and fresh water

Guest
Guest's picture

crocs can swim in both salt and fresh water

Guest
Guest's picture

BASURA DE DISEÑO NO SIRVE PARA NADA EN SERIO...MALASOO

Guest
Guest's picture

HAY....que comentario tan primiparo....ud acaba de salir de la universidad seguramente.

Guest
LucasPS's picture

I think its very good stuff. Its an insight. Me only doud its for the product, where do you public this kind of thins?? there´re too specific for such a production. Maybe the ad agency where i´m work its bad...
I had to talk whit my psiquiatrist.

Sorry for my english!

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

kurtberengeiger's picture

I like these adverts. Nice and to the point.

kurtberengeiger
Activity Score 7323
Copywriter
Gualcor's picture

not

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

krautland's picture

this is a lovely campaign.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

I like these

Guest
Guest's picture

Me gusta, interesante y bonito.

Guest
Guest's picture

it's a copied idea, previously it has been used for a news channel, u'll find it in archive 2007 or 2008

Guest
Guest's picture

cool, good looking campaign. well done

Guest
asifthebest's picture

Like the art direction!

asifthebest
Activity Score 88
Art Director at Art Direction
Emran Hayat's picture

a floating log cant float underwater

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

it looks like a floating log ON TOP of the water. but under the water it is revealed to be a sleeping crocodile. nice idea that looks awesome.

Guest
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