Campaign created by DMC Propaganda for divulgation of SANASA sponsorship of Campinas Symphony Orchestra Background In 1919, Campinas Municipal Symphony Orchestra was the first institution of the gender to arise in a Brazilian city outside the state capital. Ninety years later, the Symphony Orchestra goes on being sponsored by Sanasa – Water and Sanitation Supply Society. Reasoning Just like people who have thirst for water, the society also has thirst for entertainment , for fun. That was how the slogan Sanasa & OSMC has sprung up. For those who have thirst for culture.Visually, music instruments and orchestral elements – like a baton – are made up of nothing but water.