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Statue of Liberty

Campaign
Agency Network: 
Published/Aired: 
July 2010
Samsung:  Statue of Liberty

Description

Print advertisement created by Ogilvy, Honduras for Samsung, within the category: Electronics, Technology.

Caption

Optical Zoom 24x

Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
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Billoughsby's picture

Now that's cute as can be. Made me laugh. Can't dislike.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

Absolutely nothing special; let alone cute.

atb2005
Activity Score 13557
Billoughsby's picture

Sometimes, and this is one such time, I wonder whether someone has actually opened the thumbnail to inspect the ad at full size view. If you did, and still disliked it, no biggie.

Billoughsby
Activity Score 5154
Art Director |

That's it.

atb2005's picture

I did open it. I saw the hand. How did it get there??

atb2005
Activity Score 13557
Billoughsby's picture

I'll go with the Hitchcock's Saboteur rationale. He climbed up there.
-----
I think where our difference comes with this ad is in my one non-negotiable philosophy about "cute" ads, such as this one: I never argue with the spasm of laughter. If I chuckle before I start thinking or overthinking about the logic of it, it worked the way it was supposed to. That's the way I see it, anyway.

Cheers

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Nice, like it

Guest
osakan's picture

the first step to creative is to accept others' ideas, not?

osakan
Activity Score 42
Billoughsby's picture

I'd say.

Billoughsby
Activity Score 5154
Art Director |

That's it.

oliver79's picture

agree with you osakan

oliver79
Activity Score 146
Art Director
picktokyo's picture

I'll go with atb2005. The zoomy thing is getting boring as hell.

picktokyo
Activity Score 1404
Copywriter at JWT
michelangelo's picture

whoever did it must have thought the liberty is that small - hence the size/proportion of the hands

michelangelo
Activity Score 660
rehpani's picture

LA MISMA MANOS EN LOS TRES AVISOS
QUE CARAJO HACEN ESOS DEDOS EN LOS AVISOS

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Guest's picture

Feels so force. How did a hand get up there. And the proportion is wrong big time.

Guest
cyberjaleel's picture

really nice!
nobody will confuse with ths concept.
everybody can understand....
superb!!!

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

Elmārs Ārnieks's picture

primitive as hell

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

Before i opened the thumbnail i thought it was for a camera with facial recognition. I was disappointed.

Guest
Guest's picture

funny and i like it.. well done

Guest
Guest's picture

The problem is they couldn't think of two other ways to use a 24X zoom!!!! Same ad 3 times.

Guest
Dzsoi's picture

I agree.

Dzsoi
Activity Score 8611
Copywriter
atb2005's picture

What do you mean you agree? From your posts for one of the other ads I get the feeling you love this campaign, Dzsoi.

atb2005
Activity Score 13557
Dzsoi's picture

I like the idea. Just not executed 3 times :) Does it makes sense? I think so.

Dzsoi
Activity Score 8611
Copywriter
paumarques's picture

graciós. res més.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

From this close the statue of liberty looks like it's excreting musk from its temples like an elephant.

Guest
Guest's picture

That hand might be of a giant... I don´t like the idea, neither the art.

Guest
Anonymous Author's picture

More interesting occult elements could have been revealed. Okay as a one-off joke, but not for the entire campaign.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture

One thing: The Statue is not as huge as everyone thinks. Two comment here on the hand being too large. Not at all. The width of the head from ear to ear is ten feet, or 3.5 meters. The mouth is three feet wide, or .91 meters.

The scale of the hand may not be perfectly measured, but it is not too big.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

cool

Guest
Guest's picture

la mano es demasiado grande... no tiene la proporción que debería!

Guest
smileprakash's picture

concept is very nice

smileprakash
Activity Score 28
Graphic Designer at instructor
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