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Spa

Campaign
Agency Network: 
Published/Aired: 
October 2010
Samsung:  Spa

Description

Whatever you do, you clean your floor.

Samsung Navibot. The smarter robotic vacuum cleaner.

Print advertisement created by Leo Burnett, Italy for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Milan, Italy

Executive Creative Director: Enrico Dorizza

Creative Directors: Luca Zamboni, Joseph Menda

Art Directors: Matteo Fabi, Domenico Roselli,

Copywriter: Gianluca Sales

Photographer: Matteo Linguiti

Postproduction: Claudio Luparelli - Artout
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Guest's picture

Very confused.

Manola F.

Guest
Martijn's picture

This is the one the client wanted, right? The others are much better.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

Guest's picture

Bad English.

Guest
HappyHour's picture

The idea is: it's a robotic vacuum, so no matter where you are or what you're doing, your floors at home are being cleaned by the robot.

That said, these ads do a piss-poor job of communicating that.

HappyHour
Activity Score 2381
Guest's picture

italians have a block of wood between their right brain and their left. seriously, what were they smoking when they came up with this?

Guest
jackmancer2017's picture

I don't really understand the product...

jackmancer2017
CommandZ's picture

@ Jack, you've not doubt heard of the Roomba? Same thing. Robo vacuum cleaner. http://store.irobot.com/home/index.jsp

CommandZ
Activity Score 2511
Creative Director
morse's picture

I don't like the idea, but I like the execution.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dthlb72's picture

i like the girls....!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

... and the two girls at the back looks to fancy the cleaner, huh?!...
not a bad idea for a threesome campaign, i would say.

Guest
Guest's picture

... and the two girls at the back looks to fancy the cleaner, huh?!...
not a bad idea for a threesome campaign, i would say.

Guest
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