Reflections on the TV screen can be an annoying experience when you want to enjoy your favorite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.
Print advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.
Postproduction: Lightfarm Studios
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Benjamin Merkel
Creative Director: Thomas Koch
Head Of Art: Thomas Koch
Senior Art Director: Bruno Damião
Senior Art Director: Anne Henkel
Senior Copywriter: Mario Loncar
Junior Account Manager: Anica Wobalka
Account Director: Martin Schürger
Executive Client Partner: Christian Konzack