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Step

Campaign
Agency Network: 
Published/Aired: 
February 2010
Reebok:  Step

Description

Print advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Caption

Reetone
Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out.
Easytone. Runtone. Traintone.
Reebok. Your move.

Advertising Agency: DDB Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH - Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris
Photographer: Felix Larher
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jackmancer2017's picture

I don't like the word Butt in the copy rly

jackmancer2017
Don Rapper's picture

but i like the butt in the ad, hehehe

Don Rapper
Activity Score 223
Rabubi's picture

What is this?

Rabubi
Activity Score 560
Copywriter
Wordnerd's picture

maybe because it's late - but i don't get shit

Wordnerd
Activity Score 6692
Copywriter
ivan's picture

These are special shoes that train your legs and butt. Hence nice legs and butt. That's all.

ivan
Activity Score 12
Creative Director at Ads of the World
CurryJ's picture

Butt seriously....

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Adaddicted's picture

...but its all about butt??!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

guarapero's picture

Qué vaina tan mala

guarapero
Activity Score 6
Creative Director
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