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Step

Campaign
Agency Network: 
Published/Aired: 
February 2010
Reebok:  Step

Description

Print advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Caption

Reetone
Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out.
Easytone. Runtone. Traintone.
Reebok. Your move.

Advertising Agency: DDB Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH - Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris
Photographer: Felix Larher
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jackmancer2017's picture

I don't like the word Butt in the copy rly

jackmancer2017
Don Rapper's picture

but i like the butt in the ad, hehehe

Don Rapper
Activity Score 223
Rabubi's picture

What is this?

Rabubi
Activity Score 560
Copywriter
Wordnerd's picture

maybe because it's late - but i don't get shit

Wordnerd
Activity Score 6692
Copywriter
ivan's picture

These are special shoes that train your legs and butt. Hence nice legs and butt. That's all.

ivan
Activity Score 6
Creative Director at Ads of the World
CurryJ's picture

Butt seriously....

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Adaddicted's picture

...but its all about butt??!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

guarapero's picture

Qué vaina tan mala

guarapero
Activity Score 6
Creative Director
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