Description
To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to “Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker” offer.
Director - David Hicks
This professional campaign titled 'Salty Mask' was published in Canada in February, 2010. It was created for the brand: Knorr, by ad agency: DDB. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 15 years ago.
Credits
Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Associate Creative Directors: Paul Wallace
Art Directors: Paul Wallace, Jorgen Stovne
Copywriters: David Ross, Ryan Hamacher
Agency Producers: Andrew Schulze, Marie-Pierre Toure
Account Services: Wendy Caricari, Jaqui Faclier, Rachel Selwood, Tamara Gervais, Emily Ward
Manager Community Engagement: Dana Rudelier
Supervisor Community Cultivation: Matthew Nelson
Manager Community Cultivation: Cameron Reed
Production Company: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Rob Allan
Director of Photography: Adam Marsden
Character Design: Bigshot Toyworks
Editorial: Pete McAuley, AXYZ, Toronto
Visual Effects: AXYZ, Toronto
VXF Producer: Irene Payne
Compositor: James Andrews
Animators: Dennis Turner, Mario Marengo
Colourist: Bill Ferwerda, Notch, Toronto
Music & Sound Design: Paul Seeley
