ADVERTISING

Reebok

#GymIsEverywhere

Agency: Socialize Agency

Description

Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere. We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving. This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out with over 1.6M Social Engagements (a 21% Engagement Rate).

This professional campaign titled '#GymIsEverywhere' was published in United Arab Emirates in July, 2017. It was created for the brand: Reebok, by ad agency: Socialize Agency. This Integrated medium campaign is related to the Fashion, Retail Services, and Sports industries and contains 1 media asset. It was submitted over 2 years ago by Group Account Director: Aurelien Fonteneau of Socialize.

Credits

Advertising Agency: Socialize Agency, Dubai, United Arab Emirates
Marketing Manager - Adidas Emerging Markets: Virginie Mauran
Account Director - Socialize: Aurelien Fonteneau
Account Manager - Socialize: Yazan Al Tamimi
Account Executive - Socialize: Hamza AlSadr
Creative Director - Socialize: Roberto Platas
Copywriter - Socialize: Greta Van Der Merwe
Senior Integrated Media Planner - Carat: Azad Adham

Sky Cinema

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.