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Phone

Campaign
Agency Network: 
Published/Aired: 
February 2010
Reebok:  Phone

Description

Print advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Caption

Reetone
Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out.
Easytone. Runtone. Traintone.
Reebok. Your move.

Advertising Agency: DDB Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH - Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris
Photographer: Felix Larher
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warreno's picture

Wait.

There's a phone in this ad?

warreno
Activity Score 222
tubito's picture

hahaha...she's calling her friends to tell what a fine ass she has now

tubito
Activity Score 107
La Merto, Cordoba, Argentina
alexander_bickov's picture

Haha, fantastic composition :)

alexander_bickov
Activity Score 3281
xcreativity's picture

Good metaphor used in the concept

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

John van de Vorstenbosch's picture

Works for me! Hehehehe

Nice fact maybe: "Ass" translated to Dutch is "Reet".

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
macluvin's picture

nice benefits

macluvin
Activity Score 397
Art Director
WillyLatasa's picture

Beautifull ass!!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Brain-Art's picture

Agree...but weak campaign

Brain-Art
Activity Score 1101
Graphic Designer
rolling.stone's picture

hotttttttt

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Great ad and ass, but I would like to see a more muscular butt, maybe with a little definition. More like a fitness model, not a runway model.

Guest
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