Description
Well-loved for its beautiful Heritage collection, Redrow have no problem enticing home-buyers into visiting a development to view these type of homes. However in some developments they also offer a range of stunning three storey homes, which were being overlooked.
Three storey homes are perfect for a growing family, or for those who want something different and a little out of the ordinary from their home. Redrow had noticed certain common misconceptions amongst potential buyers when it came to three storey living, but had found that once customers visited a three-storey show home, they soon became enticed.
Our task was to deliver a campaign which communicated the benefits of three-storey living and tempted customers just enough so that they would take that extra step in the consideration process, and view a Redrow three-storey home.
This professional campaign titled 'Life on another level' was published in United Kingdom in May, 2021. It was created for the brand: Redrow, by ad agency: Absolute. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted over 2 years ago by Art Director: Melissa Yates of Absolute.
Credits
Advertising Agency: Absolute, Bolton, United Kingdom of Great Britain and Northern Ireland
Creative Director: Simon Allman
Art Director: Mel Yates
Art Director: Nick Chaffe
Copywriter: Tony Price
Photographer: Ben Spriggs
Retoucher: Gary Roylance
