Someone Else Doesn't Exist

Campaign
Agency Network: 
Published/Aired: 
February 2019
Red Cross: Someone Else Doesn't Exist
Red Cross: Someone Else Doesn't Exist

Description

Czech Red Cross celebrates 100 years since its founding in 1919.

Cinema, TV and online campaign promotes its most important mission – to help others.

People are often too lazy, too oblivious, too uncertain or too frightened to help, when it's really needed. We can't rely on someone else to help instead of us. Because Someone else doesn’t exist. It‘s us who have to take the responsibility. Thank you for not waiting for someone else.

Print advertisement created by Comtech, Czechia for Red Cross, within the category: Public Interest, NGO.

Caption

Someone else doesn't exist
Help others is up to you

Advertising Agency: Comtech Can, Prague, Czech Republic
Creative Director: Petr Vlasák
Art Directors: Manuel Prada, Roman Cihalik
Copywriter: Marketa Uchytilová
Photographer: Pol Úbeda
Strategic Planner: Petr Laštovka
Account Manager: Jana Pečivová
Web Developer: Marek Caban
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