Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with
scarce resources can easily access in order to get the help they need 24hrs per day.
This professional campaign titled 'The Billboard That Always Says Yes' was published in Spain in May, 2018. It was created for the brand: Red Cross, by ad agency: Labstore. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.