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Agency Network: 
Published/Aired: 
January 2011
Red Cross:  Pill
Red Cross Print Ad -  Pill

Description

Print advertisement created by Paim, Brazil for Red Cross, within the category: Public Interest, NGO.

Caption

Self medication is not a game.

Advertising Agency: Paim, Porto Alegre, Brazil
Creative Directors: Fábio Bernardi, Claudia Schroeder, Ismael Goli
Art Director: Cristiano Schein
Copywriters: Rodrigo Rocha, Helio Marques
Illustrator: Fesher Neoilustração
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heliomarques's picture

Great! :)

heliomarques
Activity Score 4
Copywriter at DDB Brazil
shahidali's picture

Simple is the best. Well done. Excellent copy and the red cross in the retro layout made it stand out even more.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

TiltedChairCreative's picture

Hmmm, I'm feeling dense today. Don't get it at all.

TiltedChairCreative
Activity Score 513
pitted prunes's picture

mmm.. okay... not too sure.. is this close to an actual game? if not, then i think just showing pills being popped by someone is insufficient to illustrate the danger of self medication.

pitted prunes
Activity Score 216
manumartin5's picture

thought provoking ad.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
Lazarus's picture

Average.

Lazarus
Activity Score 1536
Creative Director
Schein's picture

Excellent. Good job.

Schein
Activity Score 27
Art Director
luispiter's picture

i dont like... the idea?

luispiter
Activity Score 2756
comunication
Spoonfeederxxx's picture

What is the game they are referring to?

This ad is terrible, it doesn't work...

It tries too hard to be clever...

"Hey look at me, look how clever I am..."

Spoonfeederxxx
Activity Score 641
Copywriter
pankajadsoftheworld's picture

nice ad...

this is in refrence with marble game.
http://www.bestandroiddownloads.com/img/Marble%20Solitaire.png

Goteeee...goti goti goti goti goti goti

pankajadsoftheworld
Activity Score 433
Illustrator
mr.x's picture

Not bad. But if you're not familiar with the game then maybe you wont understand the ad. At the moment I can't think of a more popular game that would work in this ad instead.

mr.x
Activity Score 998
Forsbergs Skola
themadcopywriter's picture

simple and good.

themadcopywriter
Activity Score 43
spinsarah's picture

It's just okay. I didn't understand the point of the cross formation of medication until after I read the text, and even then I was like "...What?"
So... Considering that isn't the intended reaction of the audience, I can't give this more than 5 stars...

spinsarah
Activity Score 110
C03LH0's picture

This is absolutely incredible. You guys don`t get it because this game is really famous in Brazil. I don`t know how it`s called abroad, but in here it`s called "Resta Um". Google it!

I think almost everyone in here has this reference.

Really, really powerful.

C03LH0
Activity Score 7
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