Description
Print advertisement created by McCann, Ecuador for Red Cross, within the category: Public Interest, NGO.
Another life depends on you
Creative Director: Juan Manuel Larco
Art Director: Andrés Vallejo
Copywriter: Manuel Hoffmann
Photographer: Jenny Ruiz
There was similar concept lately for mercedes which won some prizes last year. This is basically the same but instead of image they are using color. But I think this one is better even if the other one was more creative.
Guinness did it before : http://www.joelapompe.net/2013/01/15/dark-side-recycled-painting-faces/
I don't know, but this looks exactly like a picture by artist Alexander Khokhlov, only changing the black colour to red instead.
http://xaxor.com/wp-content/uploads/2012/08/Alexander-Khokhlov4.jpg
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