Earthquake

Campaign
Agency Network: 
Published/Aired: 
March 2012
Red Cross:  Earthquake

Description

Print advertisement created by Y&R, United Arab Emirates for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director / Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom
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pierrelastname's picture

bad + ad= bad ad

pierrelastname
Activity Score 2869
Copywriter
fadirahhal's picture

lol

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
blacksmurf's picture

...and, by the way, have you tried to reach the webpage?

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

thedesignaddict's picture

First idea with a terrible execution. Is the cross supposed to be tape?

thedesignaddict
Activity Score 5403
Art Director at Freelance
jdb's picture

She's asking for help and a volunteer from Red Cross is going to answer her call. This one is the best among the rests. Using + as a metaphor for a volunteer gives a + to this add.

A long way for me to travel to be like you guys to be able to give - instead of + to such adds.

jdb
Activity Score 190
Other |

I love to be criticized. Logical though.

jdb's picture

She's asking for help and a volunteer from Red Cross is going to answer her call. This one is the best among the rests. Using + as a metaphor for a volunteer gives a + to this add.

A long way for me to travel to be like you guys to be able to give - instead of + to such adds.

jdb
Activity Score 190
Other |

I love to be criticized. Logical though.

manzoordesign's picture

worst ad... sad copy paste job...

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

MicheleVirgilio's picture

flat ad

MicheleVirgilio
Activity Score 2617
andylefty's picture

I thought it was stitching. Like the simplicity.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Ramat Ajala's picture

Very clever idea.

Ramat Ajala
Activity Score 800
Eduardo Silva's picture

Beautiful campaign, but the concept was done before:  
http://ppbrasil.wordpress.com/2010/09/27/postal-criativo-para-exposica...

Eduardo Silva
Activity Score 13
Art Director at at Conexão Brasil
GonzoGoesToBitgurg's picture

Didn't I see another ad that looked exactly like this one before just a few days ago?

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

kleenex's picture

bad set of ads.

kleenex
Activity Score 58791
Web Designer/Developer
mertos's picture

bad

mertos
Activity Score 904
Creative Director
bobby666's picture

ok stuff... nothing great...

bobby666
Activity Score 1462
RMG Connect, India
ace85le's picture

I don't think it's that bad. But it's quite boring.

ace85le
Activity Score 3935
Marketing Manager |

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