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Campaign
Agency Network: 
Published/Aired: 
May 2009
Rasayana:  Smiley

Description

Print advertisement created by Art Grup, Turkey for Rasayana, within the category: Non-Alcoholic Drinks.

Caption

Make peace with the world. Anti-stress tea from Rasayana.

Advertising Agency: Art Grup, Istanbul, Turkey
Creative Director: Ates Cavdar
Creative Group Head: Husniye Saygili
Art Director: Derya Oguz
Copywriters: Levent Onur Ozdogan, Omer Onsun
Photographer: Metin Bakirkaya
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Highest Rated

ivan's picture

There are still a few taboos in advertising: Hitler, Jesus, Mao, etc.

ivan
Activity Score 14
Creative Director at Ads of the World
Guest's picture

Terrible...

Guest
DarrenT's picture

While the photographer is certainly capable...
How can anyone believe this would actually be run as an ad - no intelligent concept, no consumer appeal, no brand equity, no visual appeal.

DarrenT
Activity Score 7
Nelson mandela Metropolitan University |

darren taljaard
Keep them coming

Guest's picture

the iron-cross is mirror inverted

Guest
Guest's picture

I don't believe this.....what kind of a **** did this?

Guest
Guest's picture

Ivan, please take this off. It's too offending,

Guest
ivan's picture

Is there other people who feel the same way? If so I may consider to do so. There tons of Hitler campaigns out there. Probably as many as Bush campaigns.

ivan
Activity Score 14
Creative Director at Ads of the World
Emanresu's picture

I'm undecided about the ad. As some have stated, it's not supporting the Holocaust or anti-Semitism in any way. If anything, the message I get is that HItler's regime would have never happened if he wasn't so angry.

I do understand arguments from the other side though, because I tend to notice agencies in different countries always using Osama Bin Ladin, Adolf Hitler, and Mao Zedong. I understand that each country may have written law or unwritten moral codes that tell them not to do ads like these, but I do not see ads by American agencies using people like Ted Bundy, Timothy McVeigh, or Seung-Hui Cho.

I could only speak for myself and from a creative/advertising POV, I would suggest keeping the ads up. I do understand that you have website traffic from all across the globe. Therefore I would understand if you pulled the ads because of various requests to do so.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
ivan's picture

There are still a few taboos in advertising: Hitler, Jesus, Mao, etc.

ivan
Activity Score 14
Creative Director at Ads of the World
Guest's picture

Turks love the hitler because they hate israel d*ck heads he was killer of over 10 million peoples what is so funny with that

Guest
StarlaY's picture

Really??! So, you know very well about Turks.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

chinaski's picture

Even though we respect "guests" i must say that you're an absolute idiot. it was the ottoman sultan (beyazid II) who sent ships to spain to pick up the jews when they where being trashed, tortured and harassed there.

chinaski
Activity Score 951
Copywriter
Fryzero's picture

True m8 that guest dumbass dunno wtf hes sayin

Fryzero
Activity Score 36
Creative Director at RKLM
Fryzero's picture

..

Fryzero
Activity Score 36
Creative Director at RKLM
samwanzer28's picture

The man is DEAD how can he make peace with the world? Horrible idea and if it really came out (God forbid) then this people has half the brain of a plankton.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

stop with that !!!

Guest
Guest's picture

Fodass meu! que merda é esta? então vou tomar um chá com saqbor a hitler?

Guest
just write's picture

This is f***all... really bad... y cant we use poster of koffie anan who won nobel award for peace...

just write
Activity Score 651
Copywriter at Banyantree communications
Senhora Kolossa's picture

why didnt you choose erdogan?

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

W... T... F... ???

Guest
Guest's picture

Cannes Grand Prix!

Guest
Guest's picture

Wow. Just ... wow.

Guest
warreno's picture

Sorry, that was me. Didn't realize I wasn't logged in.

This whole campaign is just really, really tasteless.

warreno
Activity Score 222
Guest's picture

Hitler...nice... got any more. Pol Pot? How about Caligula.

Fucking shit.

Guest
Guest's picture

this is so offensive. terrible garbage.

Guest
Guest's picture

This campaign is good. But for art director,..you have to find other ways to crack this boring art direction. And for this forum Whats wrong with Hitler? He's hero. He saved the world. If he didnt do holocaust,.. maybe this earth will have a lot of killer. Taboo? You all guys always talk about freedom, rite?

Guest
hadrianapolis's picture

the worst campaign i've ever seen related with Hitler

hadrianapolis
Activity Score 733
Sinyal's picture

Art Grup ekibini ve eski takım arkadaşlarımı bu güzel işlerden dolayı kutluyorum...

You are Wonderful!

Hüseyin Ekinciler

Sinyal
Activity Score 15
Art Director at Reklam Merkezi-İzmir / Ad Center
joelapompe's picture

I think Hitler image in advertising should be restricted to "anti racism" campaign and causes. All other commercial uses are bad taste and very undelicate way to communicate. Very offending.

joelapompe
Activity Score 3950
Guest's picture

IVAN, don't take it down...we need some other "creatives" to look down on...that being said, maybe it just needs some mo' better copy:
"After my cup of rasayana tea, I only feel like killing a few thousand people today. Thanks. rasayana!"

Guest
Guest's picture

Whilst the strategic message itself isn't offensive, Hitler and the large swastika are offensive in their own right. Looking at the face and the swastika would in no way entice me to buy any product advertised in this space. The use of humour here does not work and is inappropriate.

Guest
Guest's picture

It was a Turkish ad firm? Jews should redo the ad using a cartoon of the Prophet Mohammad where Hitler was. NO doubt this Turkish ad firm would be the first to be offended. No doubt many Muslims who thought the first one was hilarious will claim the later is Nazism!!

Guest
StarlaY's picture

I agree that this ad is really offensive but aren't you trying to compare apples with oranges? I mean mocking with dictators isn't the same thing as mocking with prophets. not that I am a religious person or anything but still, I am against humiliating any kind of religious belief.

For the rest of the comments:

This ad's only wrong is choosing Hitler. If they used Stalin, Franco, Mussolini all together, there wouldn't be much objection to the campaign. but halocoust is one big taboo for the world.Unfortunately as we Turks remained isolated from it and WW2, we fail to understand the delicacy of the subject. Also thanks to the German Jewish academicians and their superior knowledge our universities were build properly. Because many of them ran away from Germany and joined the Turkish jewish community. So, for the ones who do not know, Turks have nothing against jews, although anti-semitism was pushed to rise by goverment itself during the Gaza invasion. Plus my boyfriend is jewish. so zip it! stop saying how Turks hate Jewish people with your poor knowledge.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

It was a Turkish ad firm? Jews should redo the ad using a cartoon of the Prophet Mohammad where Hitler was. NO doubt this Turkish ad firm would be the first to be offended.

Guest
uncletui's picture

I hate Hitler

uncletui
Activity Score 65
photographer
ArdaGokcer's picture

If you all had an idea/comment on this ad, this ad worked very well...

For those who wrote down 'I don't believe this.....what kind of a **** did this?' comments, It is quite childish. Because people who created this ad is working in the same industry, and working and creating as hard as you are. You may not like this ad, or hated it, but you can't call a person **** who created it.

Please do not judge the countries if you don't have sufficient knowledge about their history. This will only make you look stupid...

ArdaGokcer
Activity Score 3
Other
Copy_ranter's picture

oh no! another Hitler idea. EPIC FAIL!

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Guest's picture

Was Hitler killed millions of people, just because of his stress????

Guest
Guest's picture

Disgusting. And what is even worse - poor idea.

There are some things a good advertiser never does: making jokes about handicapped humans, about religions and about the holocaust. And hitler is the holocaust.

Guest
Guest's picture

Someone remarked that the ad is "tasteless" and it is! And it's for TEA? So why would anyone want to buy or drink tasteless tea?! Yuk!

Guest
Cedars's picture

Hitler as a way of advertising a stress tea. This greatly... :D

Cedars
Activity Score 77
Administrative at Market-Studio.com |

Advertising in Siberia via www.Market-Studio.com

Super Muhtar's picture

an ad for an anti-stress tea and it makes me "stressed"

Super Muhtar
Activity Score 267
DarrenT's picture

Put offensive comments aside, note that the point of any ad is to either:
1. Assist in branding the product positively
2. Encourage people to use and reuse the product
3. Generate sales

Due to the weak and overused concept this ad fails in all 3 of these areas. It is an association made with a highly awful fascist, dictatorial, tyrannical megalomaniac. He is associated (unless you believe Ahmedinajad) with genocide, not something that a tranqulising tea should associate with.

We all get the idea of positive/negative ideas being played with in an ad, it is easy to do. This is a mess though.

Ivan, do not remove it, it is a great example of really bad advertising. I bet we never hear from this brand again...

DarrenT
Activity Score 7
Nelson mandela Metropolitan University |

darren taljaard
Keep them coming

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