Advertisement

Radio For Heads, Girl

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by Preuss und Preuss, Germany for Radio Mephisto, within the category: Media.

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Directors: Zuzana Havelcova, Björn Von Buchholtz
Designer: Barbora Panikova
Illustrations: Andrey Gordeev, Zuzana Havelcova
Copywriters: Michael Preuss, Till Grabsch
Consultant: Nina Preuss
Log in or register to post comments

Highest Rated

salamandos's picture

seriously lame

salamandos
Activity Score 1947
Art Director
Colish's picture

Me like the illustration. Idea not.

Colish
Activity Score 146
Creative Director
Libor Oubrecht's picture

Totally agree, what's the real benefit of this radio station..

Libor Oubrecht
Activity Score 309
Copywriter
atb2005's picture

I think I know what the benefit is. Still, I don't like the campaign. I also don't like that line "radio for heads". It's clunky. Maybe it reads better in German. In English, it's almost like Radiohead, the band! 3 stars for me.

atb2005
Activity Score 13557
Billoughsby's picture

Radio for heads > gears started turning with the proper lubricant > thoughtful choice in radio.

I dunno, but it seems obvious to me. And the illustration is wacky fun.

By the way, it's for Leipzig University Radio.

Billoughsby
Activity Score 5150
Art Director |

That's it.

jackmancer2017's picture

This doesn't look obvious at all to me. Ever seen a similar radio ad? I haven't (taking a risk here, people might link something similar hehe).

I like the idea and the illustration even more. And I think it's very effective, you'll remind the name pretty well I think. I only hope the radio is in this sort of style as well, or else it'll lose effect.

jackmancer2017
Billoughsby's picture

Yeah, Jack, I meant "obvious" not in the negative sense we hear it so often here, but as a counter to the first posters on this pair of ads, who seemed to be scratching their head like it was a big mystery. I think it's good stuff too.

Billoughsby
Activity Score 5150
Art Director |

That's it.

jackmancer2017's picture

ok :)

jackmancer2017
tirthomitro's picture

great idea. even better execution.
love it!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

HappyHour's picture

Love it. It's smart without being complex... this is the perfect "simple idea" that is so often referred to on here.

HappyHour
Activity Score 2381
Anonymous Author's picture

The artwork saves it; the concept needs more lubrication.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Amish's picture

wtf???

Amish
Activity Score 61
salamandos's picture

seriously lame

salamandos
Activity Score 1947
Art Director
Advertisement
Advertisement
Advertisement