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Bikini Polka dot

Campaign
Agency Network: 
Published/Aired: 
July 2007

Description

Print advertisement created by Ogilvy, Thailand for Prockey Pen, within the category: Office Equipment.

Caption

100% water and sun proof.

Advertising Agency: Ogilvy, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Art Director: Gumpon Laksanajinda
Copywriters: Kulvadee Doksroy, Khanitta Wichitsakonkit
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miko1aj's picture

Surely. Most excited person concerning this project was an art director and client. And by the way what was the product?

miko1aj
Activity Score 3086
deep_tracy's picture

i think these are stock shots, though. (envious)

deep_tracy
Activity Score 588
Copywriter
kc_brock's picture

& the marker artist on the shoot.

kc_brock
Activity Score 703
Art Director |

rd

justpassingby's picture

and why not?

justpassingby
Activity Score 1368
Other
lamz's picture

very unexpected!
but why same thing for 3ads.. they could have taken the thought further,
explored other situations, maybe a guy at some point ; P
to me this is half cooked..

lamz
Activity Score 208
Goldencanine's picture

There are paint on cloths but draw on cloths? Nice me like.

Goldencanine
Activity Score 64
Other
hollywood's picture

And the cleverest part is, like every second ad coming out of south-east Asia, you can't see the name of the client unless you blow the ad up by 5000%!

hollywood
Activity Score 103
Copywriter
Chico Ribeiro's picture

That's true. Who the hell is selling waterproof pens?

Chico Ribeiro
Activity Score 160
Art Director
Bauducco's picture

I´d never criticize an ad with hot bikini girls!

Bauducco
Activity Score 297
Copywriter
lamz's picture

that is exactly why they used them.. devilish ; )

lamz
Activity Score 208
Byte's picture

I think this kind of product are for kids.
Im not sure if this visual is the most appropriate for that use.
Anyways, its a good ad for me.

Byte
Activity Score 327
Art Director |

Byte!

ki's picture

i wanna buy those pens!

ki
Activity Score 124
Copywriter
Blahg's picture

Apparently they've found all three attractive white women in Bangkok, Thailand. No doubt their target market will completely identify with this campaign.

Blahg
Activity Score 616
Copywriter
chinaski's picture

zuper!

chinaski
Activity Score 951
Copywriter
Ad Junkie At Large's picture

ya i like these, good idea, i agree with lamz that they could've made it better

Ad Junkie At Large
Activity Score 554
Art Director
Someone's picture

I just ceep on coming back to this, oh why can't there be porn on the internet....

...wait!

Seriously though, I still can't name the product and trust me I've been looking at the ad.

Someone
Corbeen's picture
Corbeen
Activity Score 1093
vincy's picture

They could have taken the idea further, they could have shown how the girls managed to clean their painted bodies.
With spirit?

vincy
Activity Score 4
Graphic Designer
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