Triangle Rice Cake

Agency Network: 
June 2010
Pringles:  Triangle Rice Cake


Print advertisement created by Grey, Hong Kong for Pringles, within the category: Confectionery, Snacks.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho, Helen Sze, Andrea Khou
Art Directors: Helen Sze, Gabriel Wong, Alvin Sin
Copywriters: Andrea Khou, Jason Luo
Photographer: Kent Luk
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Highest Rated

TommyO's picture

What's that supposed to be?

Activity Score 1866
Copywriter |

That's me!

Phil Lestino's picture

Oh! rice pringles! more sucky than sushi

Phil Lestino
Activity Score 1684
TommyO's picture

What's that supposed to be?

Activity Score 1866
Copywriter |

That's me!

Guest's picture

Using food to look like something else has been done time and time again. And it doesn't even look like sushi, if that's what it's even supposed to be.

Billoughsby's picture

I got it. Instant read. Great advertising.

Activity Score 5154
Art Director |

That's it.

philippertl's picture

I don't know this campaign doesn't really make sense to me. Why should I buy those pringles after seeing the ads?

Activity Score 656
Graphic Designer |

Please vote for us!

AssassinX's picture

I think this series is good.

I do believe sometimes ad people need to step backwards n rethink what the hell they should do for a product, or their client. They cannot be just showing off the so-called "creativity" without thinking of a very big issue, "advertising effectiveness".

The ad message of this poster is crystal clear: the new flavour is the well-known Japanese triangle rice cake.
Already enough for Hong Kong market, right?

This is ad, not ad-like contemporary art.

Activity Score 1329
k_nicolle's picture


Activity Score 45
Intellitec College-Colorado Springs
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