Agency Network: 
March 2008
Pringles:  Tongue
Pringles Print Ad -  Tongue


Print advertisement created by Grey, Canada for Pringles, within the category: Confectionery, Snacks.

Advertising Agency: Grey Canada
Creative Director: Rick Kemp
Art Director: Nicole Ellerton
Copywriter: Nicole Ellerton
Photographers: Shanghoon, Westside Studios
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brainzed's picture

Done for Ketchup…
(Do I really need to search for the link??)

Activity Score 652
Art Director
Wordnerd's picture

no, we can imagine ;)

Activity Score 6690
john doe's picture

yep, for the first time i'd say so too...

john doe
Activity Score 1571
Art Director
48aaa48's picture

Heinz 10 years ago

Activity Score 12
copy writer |


but_why's picture

Similar device, different idea. No?

Activity Score 280
TrainRunner's picture

if you say "done" you have to give a link.

Activity Score 225
Art Director
Diego Jarrin's picture

done done done!

Diego Jarrin
Activity Score 57
Chief Creative Officer at Episodio1
mrtalented's picture

done before by dm9. gold lion at cannes if i'm not wrong.

Activity Score 2171
Creative Director
m í t i c o's picture

Recycle ideas ???

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
ZaboZaboZabo's picture

Tongue? Again?

Activity Score 593
Art Director
mdimmer's picture

must every grey concept be shot on grey?

Activity Score 83
Creative Director at ad world
filipe.matiazi's picture

done done done

Activity Score 26
Art Director
teenie's picture

I'm getting bored of visual ads. They've lost their originality and appeal.

Activity Score 1894
Tripioso's picture

Well. I like it.

And it would be god to give som elinks to compare to previous ones.

Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

nemesis's picture

the tongue execution has been done before.

makes me hungry for some chipotle & honey pringles, though.

Activity Score 767
Creative Director
obladioblada's picture


Activity Score 256
robottttrockkkk's picture

el mismo concepto del aviso de ketchup picante, de hace algunos años...

[ ]

Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Anne's picture
Activity Score 508
Art Director
tom tong baboon's picture

Done by DM9 Sourpus and Jaymeg

tom tong baboon
Activity Score 28
Ho Chi Minh
picktokyo's picture

Im so bored

Activity Score 1404
Copywriter at JWT
Jet Propulsion Lab's picture

Look! In the corner! What IS that?!

Heeeey, A LOGO!!!! It's an ad for Pringles!!

Jet Propulsion Lab
Activity Score 10679
strmkid's picture

wtf is this?

you seriously can't say anything better?

Activity Score 35
VCU Adcenter
Jet Propulsion Lab's picture

Ahem, but seriously folks...
This idea has been hashed and rehashed over and again that we all might be fed up with it by now. I know I am! But I don't hate it. Yeah, I did say to myself "not again!" But I do not hate this ad. We all got the idea immediately. We probably all got the message just by looking at the thumbnail image. That's a pretty powerful piece of visual communication. And that's probably an equivalent of driving past a billboard doing 60/mph and clearly getting what's advertised.
If I saw another "tongue" ad with the message of hot/spicy flavor, I'd probably lose my top. But then, I'd probably also walk away from the ad clearly understanding what the message was about...

Jet Propulsion Lab
Activity Score 10679
LeeHarvey's picture

Very well put mister JPL. Whenever I need a copywriter, can I give you call?

Activity Score 3043
Creative Director
Jet Propulsion Lab's picture

You can just gimme a call whenever you need a friend! ; )

Jet Propulsion Lab
Activity Score 10679
LeeHarvey's picture

Word! >;^)

Activity Score 3043
Creative Director
tom tong baboon's picture


tom tong baboon
Activity Score 28
Ho Chi Minh
idt's picture

i don't think it's relevant if it's done before. The idea is different.

For the Heinz ketchup, the visual resembled a tongue, which was also a connotation for deliciousness.

Here the tongue is out like a person would if it's burnt from something spicy. Hola! Ole.

All I hear is "done, done, done" but so frikkin' what? if it works, who the hell cares if it's been done before?

Activity Score 44
Torpedo Ideas
toomuchflystyles's picture

The idea is the same. The original was for hot/spicy ketchup. The tongue was not a connotation of deliciousness, but one of spiciness.

Plus, there's plenty of advertising that works. Think of anything in the shaving category. Or anything P&G. It works, and they have the testing/tracking to prove it. But I seriously doubt anyone wants to see this site littered with it.

Activity Score 159
Copywriter at Publicis, Toronto
Blue Koala's picture

No more tongue.
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

Just an opinion.

khalsain's picture

relevant & does the job it was set out for...done or otherwise! loved it

Activity Score 264
ad agency's picture

old concept
Activity Score 42
Illustrator at Intermarkets (WPP) Dubai,U.A.E |

Babar Azeem
Digital Retoucher

spyro_e82's picture

oh no...done!done!done!...not tongue again!!! please!

Activity Score 46
softcell dnc, malaysia
Alistair C.'s picture

done, but it's so simple and it works that maybe it's not worth the effort to scratch backwards.

Alistair C.
Activity Score 692
gordon12's picture

It's fun. I like it. Simple.

Activity Score 7
Grey Canada
rajar's picture

used. .. and looks like a "throw up" or an "urgh" rather than a "yumm" kinda tongue. sorry.

Activity Score 91
Art Director at Team Young & Rubicam
Whitefang's picture

This is awesome.I just woke from a coma. It's 1987 right?

Activity Score 509
Guest commenter's picture

some of us are not old enough to remember 1987.

Guest commenter
DBB's picture

Done Done Done !!!

( like the dramatic sound... :) )

Activity Score 1216
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