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Shaped like nothing else, 3

Campaign
Agency Network: 
Published/Aired: 
May 2009
Pringles:  Shaped like nothing else, 3

Description

Print advertisement created by Grey, Hong Kong for Pringles, within the category: Confectionery, Snacks.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Helen Sze
Art Directors: Helen Sze, Kato, Raymond Wong
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everartz's picture

ha... nice warp tool on photoshop!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

I don't think the warp tool works quite like that.

Guest
miko1aj's picture

"for" nothing else. or "like" nothing else?

miko1aj
Activity Score 3086
wildbore's picture

cool.

wildbore
Activity Score 749
Creative Director at - - -
patUDAY's picture

I liked it. Good work.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

sirvan's picture

Meh.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

anyone please explain

Guest
surrupu's picture

its just about the shape of the pringles. The shape doesnt work for anything else. The dish would be useless with that shape.

surrupu
Activity Score 25

hambre

SandMan69's picture

Ok, not great, but not bad.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

looks like a huge panty liner.

Guest
Guest's picture

It says nothing to me.

Guest
maca's picture

i dont understand nothing!

maca
Activity Score 2
roby's picture

Boring boring

roby
Activity Score 65
Copywriter
Emran Hayat's picture

that means this shape is only made for pringles.. and nothign else can b of this shape. i love it

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Emanresu's picture

The visuals and concept is nice, but being someone who use to eat pringles at least once a month, this ad tells me nothing about how Pringles taste. I knwo that they recently released restaurant-like flavors such as cheese sticks and cheeseburger, but I would rather pay the extra .50 and enjoy Lays Stax. Recently, I noticed that Pringles are too thin and have a flat taste.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
Guest's picture

Dude. I've been following your posts. You don't really know what you're talking about do you? You may want to rethink that move to art direction. Go with what you know.

Guest
SandMan69's picture

Now we all know I don't normally do this but shut up. Being a Guest means you get to look and comment but don't run your mouth off. It's a weak pussy move dude. Shape up or shut up.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Emanresu's picture

I doubt that I will get a reply from you since that is one "benefit" of posting as a guest: you can make cynical comments whenever you desire and you can go back into hiding as you laugh at getting people all worked up or upset. However, I just thought that I would get one thing straight in case anyone else happens to be "following my posts."

I simply state my view in the comments section, which is what everyone else here does (i.e. you). I never said I am always right, but I post what I feel rather than contribute things such as "crap ad" or "DONE!"

I believe the graphic is nice, but my problem with the ad is that the headline reads "Shaped like nothing else" when in fact Lays Stax are curved and stackable (just like Pringles). I do no't see the benefit in telling the public to buy your product, because of its "unique shape."

Then again, I didn't receive the brief so maybe you may shed some insight on that and enlighten me with your knowledge. One thing I did do though is give you the response and much needed attention that you were seeking. May I now have an internship at your ad agency as Art Director? ;)

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
marcel7's picture

Not sure about the line: The pringles aren't shaped for anything else???

marcel7
Activity Score 996
Copywriter
Guest's picture

So... is it a panty liner? Ummm.. hmmmm

Guest
Guest's picture

Excellent reason to buy. "Shaped like nothing else".
Are they kidding me ??
Nevertheless, nice art direction.

Guest
monotone's picture

so what? the shape is the benefit? odd.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

nitrous's picture

ok and....

nitrous
Activity Score 55
Art Director
Guest's picture

Since when a unique shape is a reason to buy... FOOD ??

Nevertheless, nice art direction.

Guest
Jet Propulsion Lab's picture

Since Cupcakes, Doughnuts, Animal Crackers, Gummy Bears, Curly Fries and even Doritos in the mid-60's. The list goes on and on and on...

Jet Propulsion Lab
Activity Score 10679
Copywriter
SandMan69's picture

And weiners. Don't forget that we buy those for the shape.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

utter rubbish

Guest
rockfive's picture

I dont understand nothing!

rockfive
Activity Score 44
Graphic Designer
Guest's picture

sooo, whats the point here ?

Guest
theanc's picture

So what?

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

yeah! you have unqiue shape, then so what?

Guest
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